P&G Commercial Reaching out to Mothers

http://www.youtube.com/watch?v=8ywO8DR-5NY

This commercial for P&G (Procter and Gamble) uses pathos to connect to its audience. The group that is targeted in this commercial is mothers. This commercial shows the influence moms have on their children, and uses the Olympics to show the success of children when moms are present in their child's life. This shows strong emotion and connection between mother and child in the commercial, connecting with mothers in the audience. This will connect to  mothers in the audience through their connection with their child. They will be able to see a commercial perspective on their influence in their child's life. 

This commercial is especially helpful reaching out to moms because of the diversity showed in the commercial. This doesn't only reach out to one group of mothers, but all mothers. There are moms from around the world in this commercial, which would connect with moms from many places around the world. 

Reification is used to make this commercial very powerful. The mother-child connection doesn't have anything to do with P&G, a company that produces cleaning products. The emotions generated in the beginning of the commercial are good feelings for the audience because it shows mothers how valuable they are to children, and to their children's success. At the end of the commercial when P&G is connected to the beginning, those emotions that were generated are associated with P&G, making P&G seem like a good thing. This would make people buy their products because good feelings were associated with P&G.