In the advertisement it shows children around the Lucky Charms Leprechaun and seeing whats in the cereal. All of the colors and "magic" from the shapes of the cereal and the leprechaun would intrigue young watchers. All of these shapes, colors, and magic gives the children watching the impression that if they eat the cereal they will feel magical and see leprechauns too.
The colors and magic in the commercial would also make the kids watching very curious about the cereal. At the end of the commercial, the kids and leprechaun hop on a rainbow and start to go somewhere...but where? This would spark a kid's imagination. It gives them the idea that if they eat the cereal the leprechaun will take them imaginary places too.
I think this commercial is effective on kids, especially because the leprechaun tells what shapes and flavors are in the cereal. If a kid hears marshmallows are in cereal, it means sugar, and of course kids are after sweets. Lucky Charms are also referred to as "magically delicious" and the overall commercial gives kids that Lucky Charms are magical. This commercial is definitely effective on kids.
This ad is great, but only if you're a kid. I agree, it definitely targets aesthetic sensations and things that only a kid would be attracted to, like marshmallow shapes and rainbows. If you look at it from a parent's point of view, however, it falls a little flat. It doesn't show any parts of the actual cereal, only the candy that comes with it. And instead of listing the healthy benefits (if there are any), it just says that there's 8 shapes of marshmallow. To a kid, that's certainly magical, but to a mom? I guess they've just chosen their target audience and want to stick to it, but in the end, it isn't the kid who's doing the grocery shopping.
ReplyDelete