When a consumer first looks at the advertisement, they see all these dark, twisted colors with a woman almost emerging from them. We don't know what the colors are; they could be clothes, they could be outer space, who knows. The important thing is that it doesn't matter what it is, as long as it grabs the consumer's attention. The word "poison" in the name also would grab the reader's attention by making the product attractive in an edgy way, because poison has a dangerous connotation to it.
A connection could be made through the sparkles within the dark colors near the woman. The word "midnight" in the name is shown because these shiny/sparkly things look like stars, and make the background look like the midnight sky. "Midnight" can also have an edgier connotation to it because its dark and could be portrayed as somewhat scary for some people. The dark colors in the advertisement reinforce the dark, edgy tones the creators set for this product.
I think this advertisement is very creative and appeals to people looking for "edgier" tones in their lives. This advertisement definitely grabs a consumer's eye, but I'm not so sure it convinced me to buy their product.
No comments:
Post a Comment