This advertisement is for the Australia Post. It appeals to curiosity, aesthetic sensation, and affiliation.
This ad is the kind of ad that makes you look twice. It has a very interesting way of grabbing the reader's attention, using aesthetic sensation. The shape of the person coming out of the words is a very creative touch to the advertisement. It is showing how close the words you write can bring you to someone else. They show how greatly the words in a letter can affect someone, and that writing a letter through the mail is heartfelt.
This also appeals to affiliation because of the image of the person made of the letter, and the person receiving it. It shows that the emotion in the letter is sent to the person through the words, and that these words can be comforting to the person. In my perspective, the advertisement makes the woman look like she is lonely, and that she is being comforted by the words of the person in the letter.
The advertisement for the Australia Post wants the consumer to feel that the letter they send will carry their emotions with it, and that the Australia post is the only way this emotion will reach the person.
I really like this advertisement for the creativity, but, I don't think it is very specific to the Australia Post. I think that any postal company could use that slogan and advertisement, and so i think it would've been more effective if the advertisement was specific to Australia Post.
Wow! This ad definitely makes you look twice. I've never seen anything like it. It really sparks your interest from the start-- why is the letter hugging a real person? I agree that it's really aesthetically pleasing. It even has some Subliminal Persuasion: there's a disconnect between the image and the product, but that isn't necessarily negative. It could make people want to know more. The most intriguing thing about this advertisement is how they are trying to personify an inanimate object. A letter isn't a person, but the Australia Post is trying to make us think that it can act like a person by communicating our emotions to loved ones. I think it is pretty effective: it makes me feel sentimental about writing letters because they are truly more emotional than emails or texts, even though it's easier to just do the latter.
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