This commercial for Johnson's baby products uses the "need to nurture" aspect of advertising. It shows many mothers and babies, reaching out to all kinds of moms. Especially since the voice-over is meant to be the thoughts of the baby, it gives mothers a reassurance that all will be well. It it is a comforting commercial, and the soft music adds to that.
The babies in this commercial are all happy, which would make a mother happy to see her child happy. Those good feelings would be associated with the brand of Johnson's when the name shows at the end of the commercial. The actual commercial doesn't really have much to do with Johnson's itself, but seeing happy mother's and babies would be associated with Johnson's.
I thought this commercial was very cute, especially all the babies! Although it was very creative, i think more incorporation of Johnson's products would have added more to it. It didn't seem like there was a lot of the product in the commercial, especially since it didn't advertise a specific product by Johnson's, but just the brand in general.
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