This billboard is advertising Pepsi. It uses the advertising appeals of satisfying curiosity and glittering generalities.
The curiosity aspect is due to the many scenes of people, different colors incorporated around the Pepsi symbol and can. Someone would look at this billboard, and look longer to see what is going on in each scene. Each scene is in a different place, which could also be associated with the need to escape. This would be found interesting because of the many different places.
The glittering generalities applies when a product shows that it would change your life, or affect you in some great way. This billboard shows that if you drink Pepsi, you will live an adventurous, fun, and interesting life. It shows this through each of the different scenes in the billboard that your life with Pepsi would be greatly eventful. Glittering generalities is also shown with the quote "Live for Now" on the billboard. This also shows how you would "live for now" and take opportunities or travel if you drink Pepsi.
Overall, I like this advertisement. I find the scenes and visuals of the advertisement interesting. However, I don't think it has anything to do with Pepsi, and would not make me inclined to buy the product!
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